Streamlined Live Production for Esports Creators and Stakeholders
BlueBottle today announced the official B2C release of “League Broadcast” through a Software-as-a-Service (SaaS) subscription platform, making its professional esports broadcast technology directly available to leagues, organizers and individual creators worldwide. The launch introduces a transparent subscription model with defined tiers and feature sets, designed to scale from grassroots productions to professional league broadcasts.
The release marks a major milestone in the evolution of League Broadcast, transitioning the product from selective and partner-based deployments, as well as the already available beta version, into a publicly available B2C subscription model. Supported in part by funding from Creative Europe Media, the European Union’s program for innovation in the creative industries, BlueBottle has expanded the platform’s stability, usability and support infrastructure to meet the demands of a broader market. The new subscription tiers provide clear entry points for new users while enabling advanced production capabilities for established broadcast operations.
The Free, Basic, and Pro tiers of League Broadcast are designed to support organizations at every stage of growth. While the Free tier offers an accessible entry point with core broadcast overlays and essential team, player and game data, the Basic tier adds commercial usage, customizable pre-game elements and professional draft and stat features for smaller leagues and events. The Pro tier builds on this foundation with advanced analytics, event-driven overlays, automation and professional production tools, enabling consistent, high-quality broadcasts for established leagues and regular live operations. As for the moment of release, only the Free and Basic Tiers will be available, adding the Pro Tier and its features at a later date. For further information and specific feature lists, check out the website under www.bluebottle.gg.
“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle. “With the support of Creative Europe Media, we were able to invest in long-term product quality, faster development cycles and improved support, ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”
With League Broadcast now publicly available, BlueBottle will continue to enhance the platform with regular feature updates, deeper automation and improved analytics across all subscription tiers. Customers can instantly subscribe, onboard and integrate the software into their existing workflows, with tier-dependent access to documentation, customer support and advanced functionality.
As part of its long-term vision, BlueBottle is committed to strengthening Europe’s esports and digital media ecosystem by making high-quality broadcast tools accessible to creators and organizations of all sizes.